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Renzo Rosso has never followed the rules—he much prefers to break them. From the start, his vision was clear: Fashion should be bold, unexpected, and exciting. With Diesel, launched in 1978, Rosso transformed denim from utility to attitude, pioneering a style that fused rebellion with craftsmansh...
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Vanessa Friedman, who wrote the introduction to the book, is the fashion director and chief fashion critic of The New York Times.


Renzo Rosso is the founder and chairman of OTB (“Only The Brave”), the international fashion and luxury group powering a range of iconic, unconventional brands, including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The Group also controls the Sta" International and Brave Kid companies and holds a stake in American brand Amiri. In 1978, Renzo Rosso founded Diesel, leading it to international success and turning it into the global icon it is today.


In 2002, Renzo Rosso’s pioneering vision and entrepreneurial spirit were the springboard for the creation of OTB, the first Italian group to own a portfolio of global brands with an international positioning. The Group distinguishes itself by its close attention to creativity, innovation, and sustainability, values it shares with its founder. In 2006, in line with his circular entrepreneurial philosophy and commitment to the community, Renzo Rosso established OTB Foundation, the nonprofit organization of OTB Group. Since its creation, the Foundation has invested in more than 370 social development projects all over the world, with a special focus on women, children, integration, and global emergencies, and has had a direct impact on the lives of more than 350,000 people.


Renzo Rosso is also the chairman of Red Circle Investments, his private investment company, whose equity portfolio spans a variety of sectors —food and food tech, technological innovation, environment and health, prestigious international funds—that share a strong commitment to innovation, quality, and sustainability. Through the Red Circle real estate company, he is building up a hospitality business with properties in the U.S., the U.K., and Italy. He recently established the Brave Wine holding, which invests in outstanding wineries located in the best terroirs in Italy and abroad. Renzo Rosso is a member of the Steering Committee of the National Chamber of Italian Fashion.

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I have always been fascinated by beauty, by creativity, and although I evidently had a creative spark inside of me, it was the creative people I worked next to all through the years that made it flourish, grow, take different forms.

— Renzo Rosso

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Page count

304 pages

Number of illustrations

Over 200

Language

English

Released on

September 2025

Dimensions

W 25 x L 33 x D 4 cm

Cover materials

Hardcover

ISBN

9781649805508

Weight

2.268 kg

Foreword by Renzo Rosso, Introduction by Vanessa Friedman

THE ART OF LUXURY BOOKMAKING

Since its beginnings in 1994, Assouline has been dedicated to creating books that are as informational as they are beautiful works of art. The respect for the product and the process of creation is evident in every facet – the traditional technique of hand-binding covers, the imagery that transports the reader to another place and time, the luxurious thickness of each page.

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THE CULTURE BOOKSTAND

The Culture Bookstand embodies the art of simplicity with elegance. Crafted from luxurious walnut wood and finished with pebbled leather, it gently tilts forward to showcase your book at the ideal angle.

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