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Maison Assouline London
Flagship
196A Piccadilly London W1J 9EY United Kingdom
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Discover Maison Assouline
Step inside Maison Assouline London, where books, art, and conversation come together in the heart of Piccadilly.
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Contact
piccadilly@assouline.com +44 2030341197
Hours
Maison Assouline in Piccadilly — our London flagship. Discover luxury books, design objects, and the exclusive Swans Bar across five beautiful floors.
News & Events
  • Experience The Journey - Assouline x Vespa

    Monday, June 15 – Monday, August 31, 2026 | During Store Hours
    The Assouline x Vespa collection is in residence this summer. Discover the book, the helmet, and the special-edition Travel from Home scooter, together for the first time, conceived for the connoisseur who travels as beautifully as they collect.

Store Picks
  • The Icons Collection Swans Bar
    $55 AUD
  • The Classics Collection London Chic
    $205 AUD